Simpson Marketing attended the Australian Marketing Institute (AMI) Marketing Summit in Brisbane on May 31. This was a thought provoking event with guest speakers from well-known companies such as Proctor & Gamble Australia, Virgin Australia, Theiss Australia and Coffee Club Australia.
The event focused on using marketing to reduce business uncertainty in the current economic climate. Some of the key take outs for me reinforced that professional marketers in regional areas are up to date with current practice in the big smoke:
- Marketing is more vital than ever in the current economy, whether involved in the mining economy or not.
- It is essential to differentiate your product. Know what you are selling, what does it return to the company bottom line – if you don’t know your product intimately how can you expect to sell it? Integrate products to improve offerings and margins.
- Always segment your markets to make sure each is receiving the right attention. Offer specific products to specific market segments. Delete products that don’t return. Diversify within areas of growth to improve your returns.
- Target your markets. Targeting respects your customers, is efficient, improves productivity and produces better returns.
These most crucial elements in marketing are practiced by us when working with our clients and are proven to lead to successful marketing outcomes.
From The Team at Simpson Marketing