Promote positive social action
…together, we can all make a difference!
At Simpson Marketing, we understand that the first step to changing social behaviour is understanding what prevents these changes.
Community-Based Social Marketing uses community-level initiatives to effectively achieve behaviour change.
Simpson Marketing embraces Cairns community engagement through initiatives delivered at a local level. We strongly believe in the importance of supporting local initiatives.
Community-based Social Marketing
Community-based social marketing is based on the premise of changing behaviour that is not economically driven. eg recycling and tree planting schemes. There are five steps in this process:
Step 1: Selecting the behaviour
Step 2: Identifying barriers and benefits
Step 3: Developing tools for change
Step 4: Pilot program
Step 5: Broad scale implementation and evaluation