Happy New Year!

With your support in 2012 we were able to continue growing our business. Thank you for being part of our success. To ensure we provide better customer service in 2013 we have invested in new phone lines. Our new switchboard telephone is as follows:

Phone Number: 07 4051 8888

All other contact details remain the same:

Fax Number:   07 4051 5818
Street Address: 236 Draper Street Cairns 4870
Postal Address: PO Box 5893 Cairns, QLD 4870
After Hours: 0419 188 067

Don’t forget to update your records. We look forward to assisting you in your ongoing business growth.

From Helen, Jayne, Donna, Sharyn and Angelina
The Simpson Marketing Team

Simpson Marketing

Simpson Marketing attended the Australian Marketing Institute (AMI) Marketing Summit in Brisbane on May 31. This was a thought provoking event with guest speakers from well-known companies such as Proctor & Gamble Australia, Virgin Australia, Theiss Australia and Coffee Club Australia.

The event focused on using marketing to reduce business uncertainty in the current economic climate. Some of the key take outs for me reinforced that professional marketers in regional areas are up to date with current practice in the big smoke:

• Marketing is more vital than ever in the current economy, whether involved in the mining economy or not.
• It is essential to differentiate your product. Know what you are selling, what does it return to the company bottom line – if you don’t know your  product intimately how can you expect to sell it? Integrate products to improve offerings and margins.
• Always segment your markets to make sure each is receiving the right attention. Offer specific products to specific market segments. Delete products that don’t return. Diversify within areas of growth to improve your returns.
• Target your markets. Targeting respects your customers, is efficient, improves productivity and produces better returns.

These most crucial elements in marketing are practiced by us when working with our clients and are proven to lead to successful marketing outcomes.

If you would like further information or help in any of these areas contact us on 07 4041 6492 or at admin@simpsonmarketing.com.au.

From The Team at Simpson Marketing

Simpson Marketing

Welcome to Simpson Marketing’s new website! After 11 years in the local Cairns market we have finally decided to take our business online to showcase some of the work we have done. We hope you like the website and contact us if you would like some help with any of your strategic marketing needs!

From The Team at Simpson Marketing

Simpson Marketing