Understand the business environment, both inside and outside your organisation...

Identify competition and constraints...

Set long and short term goals, and specific actions to take to achieve these...

Evaluate the effectiveness of your strategy...

Strategic Marketing Plans


A Strategic Marketing Plan gives structure and process needed to grow a business. Simpson Marketing does not write a theoretical Marketing Strategy, but a practical action plan, with measurable actions and outcomes for you to accomplish daily. As tasks are achieved, your objectives are met.

Having a strategic marketing plan in place gives your company guidelines to follow as well as instructions for implementation. These are like the “rules of engagement”. At Simpson Marketing we liken this to a quality control procedure:

– If the opportunity does not deliver to the planned objectives, then DO NOT DO IT.

The team will work together with you to create a strategic marketing plan that is tailored to your business’s individual needs. We also have the skills to put your marketing efforts into effect, eliminating any extra stress and allowing you to concentrate on what you do best.